Warning out of the way, if you still insist on giving watch investment a try, there are a few ways to go about it. Until recently, collectible or vintage watches were generally bought at watch shops or through auction houses. An auction for vintage and modern watches this week at Sotheby’s raised more than $9 million, while Christie’s plans to hold an auction of rare watches in Hong Kong on Monday. Still, there is the plus point that they rarely drop in value. One way to get a good return on watches is by going vintage, focusing on some of the cooler, lesser-known brands out there which have yet to take off. Every week, Graham presents a brand new watch. Rolex sports watches are the most famous example. Two other technically excellent classic watches worth investing in are the Patek Phillippe Calatrava and the Jaeger-LeCoultre Reverso. They’re high-value mechanical marvels, but when you boil it all down they’re simply an accessory. The Omega Speedmaster, which astronauts wore on the Apollo 11 moon mission, is another. The distinctive start and stop lever on the left of the case is the renowned GRAHAM Chronofighter signature which enables to activate the chronograph functions. We’re creating a worldwide market for watches.”. Those elements combined are what make wearing a watch such a pleasure. “At the time, it was every dime I had,” said Mr. Mlodinoff, 33. Collectors who have gotten their hands on such precious timepieces are far less likely to sell them out of panic. Now, I’m not about to make predictions about what watches will or will not go up in value. There are a number of “gray market” retailers out there, however, and because of this, it is possible to buy at a discount online if you’re willing to shop around. They don’t have quite the power of Patek and Rolex when it comes to numbers of collectors, but those that they do have are voracious. It’s not going to depreciate more on your wrist than in a box, so if you’re waiting for it to go up in value you may as well start showing it off. If you’re trying to get your hands on a new Rolex Submariner, Daytona, Sea-Dweller, or GMT-Master II, you will have to wait in line with everyone else. Now it's fitted with an in-house movement and always in steel, rather than precious metal (flamboyance is inversely proportional to successful investment!) “Things can change very rapidly in the watch world, the way they can with other investments,” said Daryn Schnipper, chairwoman of Sotheby’s international watch division. As with most investments, she said, supply drives watch prices. If you’re trying to get your hands on a new Rolex Submariner, Daytona, Sea-Dweller, or GMT-Master II, you will have to wait in line with everyone else. When it was introduced in 1972, the Royal Oak didn’t make a huge splash; however, opinions have slowly but surely shifted over the course of the last five decades, and now this watch is one of the biggest icons in the luxury watch industry. So, forget their classic pieces and try to get hold of the Datograph Up/Down Lumen. WATCH TO WATCH Time for Remembrance: Graham Special Edition Watches Commemorate 75th Anniversary of D-Day As you have probably read or heard about by now — unless you’re one of those people who takes long breaks from watching the news — today marks an important 20th-century historical milestone, the 75th anniversary of the D-Day Invasion that turned the tide of World War II. Everyone loves a good investment, so be sure that your shiny "wrist-piece" is a good one. An assortment of watches at the WatchBox office in Bala Cynwyd, Pa., including F.P. Definitely surprising and always spiced up with humour. A few years back that would have been Omega, but the ship of cheap buys has long since sailed now. With advice from watch experts and industry professionals. At worst, you will take a small loss. “We’re basically saying we are going to value these timepieces and support the prices of them,” Mr. Govberg said. Tudor's recent phoenix-from-the-ashes revival was spearheaded by the gorgeously but not slavishly retro-styled Black Bay. Subscribe to our newsletter to get the latest updates. Websites like WatchBox and Hodinkee go beyond just selling watches and aim to create greater transparency for people who buy watches for thousands, not millions, of dollars. Mr. Sam Kessler is Ape's resident watch expert, alongside being Digital Editor of watch and lifestyle magazine Oracle Time. Goldsmiths Black Friday Sale: save up to 50-percent on luxury watches and jewellery! Unlike most modern watchmaking companies, they don’t seem to have any models with quartz movements. If you are looking for a vintage Rolex sports watch, however, you will find they have held their value or increased in value over time, almost without exception. Watch prices don’t usually dramatically increase over a matter of months or even years. The Rolex Manufacture 3135 movement is housed in a 904L stainless steel case which is waterproof to 300 metres (1,000 feet). First you have Rolex – the golden crown that can do no wrong. They do like elaborate complications, however, so you’ll find models with alarms, a tourbillon, multiple time zones, chronograph features and more.