email, direct mail, SMS, etc. Customers working with ourselves would not experience the above disadvantages as we would take the necessary steps to avoid the potentially harmful consequences. But it’s never been as important as it is now. Andi Sherwood Coronavirus (COVID-19): Find assistance and support for affected businesses and industries. (adsbygoogle = window.adsbygoogle || []).push({}); A recent study looked into some of the biggest marketing challenges that COVID-19 is … Alan Luce Dan Murphy Peter Maddox all in one consistent joined-up coherent campaign. Note: All of the above disadvantages can be countered by working with a high-standard direct marketing agency such as Baker Goodchild. Over the course of the three-hour session, we spent a lot of time discussing what areas these companies will be most focused on in 2020. Tagged With: advertising, Brett Duncan, communication, management, marketing, strategy, Your email address will not be published. Sign up below for notifications of new posts on our blog. TV, radio, internet advertising, etc.) He is co-founder and managing partner of Strategic Choice Partners, a consulting firm that offers strategic support and services to direct selling companies. Many of today's successful direct marketing campaigns rely far less heavily on paper and more on electronic delivery. This is an open discussion of some of the most common advantages and disadvantages, many of which can be really enhanced further through applying strong internal management techniques. For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go.Studies have proven … Consider these tips for managing direct marketing challenges. 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Marketing has always been important in direct sales. Review your market research and analyse whether your target market respond better to print or electronic communication. Rick Loy Similarly, invasive and overly persistent communication tactics can also damage your reputation. This engagement directly with the customer eliminates price hikes due to “middlemen” and provides a direct approach. Rather, my hope here is to provide an informal “state of marketing” in direct selling, to serve as a reference point for your own plans this coming year. are public and open to counter-moves by competition. Bob Hipple First impressions count. At the end of your visit today, would you complete a short survey to help improve our services? Competitors will have a much lower level of awareness with direct marketing as it is direct to the customer. The 10 Marketing Challenges Direct Sales Companies are Taking On in 2020. That said, many participants expressed the need for marketing budgets to increase many times over, leaving the company with some very important decisions to make in terms of where those funds can be found in their current model.