Shades of blue in the background match the product and create the night sky. And why not when such kind of ad stigmatize overweight children which can put bad impact on their lives. these controversial print advertisements are powerful and strong with their message. While many companies may prefer to advertise online or through television, there are some print ads which when the execution and the words are perfect, the impact can be enormous. Texting while driving diverts your focus and this ad uses an ambiguous image to portray and bring attention to a real problem. Developed for use by roadside food carts, JWT Hong Kong created this cup lids to bring awareness to the air pollution issue. If you’re looking for some high-quality examples of how to build your brand, keep reading. People were not happy about the recent commercial of Versace which was published in 2016. The World Wildlife Fund uses striking imagery to get their message of helping to save endangered species across. People really didn’t appreciate the commercial. With quite a few different variations out there, the Donald Trump/Kim Jong Un one spoke to us. Developed by Creative Director Marco Gioe, the ad for this BMW sees the DC Comics superhero The Flash behind the wheel to show consumers that this car is fast because obviously, The Flash knows a thing or two about speed. I was really hurt by this ad. The beautiful art direction uses 3D illustrations and negative space to portray how well their noise-canceling headphones work. Sometimes the best minimalistic ads say more than others ever could. Advertising Agency: MacLaren McCann, Canada. They should have chosen some other creative way to display the same. This advert also gained controversies because as its depicting a wrong message. In 2006 Sony published a commercial for promoting its Ceramic white PSP. Featuring the tagline ‘Discover the full story’, the imagery features photographs of famous Russian landmarks and their continuation below ground or water. Brazillian agency FCB developed this creative ad for Sharpie with the tagline: ‘One story. In the spirit of Dr. Martin Luther King, Jr., Ram truck owners also believe in a life of serving others. If you own a phone that looks like this, you may want to upgrade. We Design, Build & Develop, Host & Support Businesses & Brands. But the way the ad is directed and created was not good. Simply being able to touch the ad adds the relevance of realness or physicality of the product or service. The ad's extended version ended with the family encountering a wall only to overcome it. How do you sell a bag of crisps? Yes. Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they're bound to come up with something cool and creative sooner or later. Design, Photography. Controversial advertising has always been around in order to attract attention and make an impact on the audience. We have collected a list of most controversial ads of all time. Proximity in print. Strongbow’s brand campaign celebrated people from all walks in life coming together in a good old fashioned British pub. Specifically, print publications act very much like an Influencer would, adding an element of endorsement to your product or service. What better way to communicate the need for trees than to show a leaf that has literally trapped the primary causes of CO2 within it? It doesn’t look like a healthy bond between the leaders and that’s why this is here on the list of controversial print ads.