Leave it for those theory cloud ghost dreamers until someone pokes into their cloud and they are all vanished … just like real ghosts do . I have a new website and have been wondering about this exact subject since I heard somebody talking about this on the MozCon videos for this year. Google published these guidelines for the raters’, however, they give the SEO world great insight into what Google means when they say “have great content.”. Use Adsense so you don’t send so much spam in the world… Sign up or login to join the discussions! I wasn’t going to budge from the line in the airport (as they wanted) for the sake of $2 and I am not going to give up my right to work because of a task that would take Google 5 minutes. Raters are encouraged to take weekly quizzes to keep up to date with changes and to make sure their task responses are in line with other raters.

I would also imagine that many aren’t sure, don’t know, or simply don’t care how their actions fit into the BIG picture either. The way the sample queries are rated can cause the algo change to roll out…which can affect a MUCH larger set of query spaces without a human ever looking at YOUR url. Many others may have been afraid to go against the Google god.

I initially downloaded the guide and also applied for a job as a Google Rater just to see if it could help me out in my business. Quantitative data is cute and all but it becomes far more powerful when qualitative data is added into the mix. Later, a rater asked Jackson, “If Google made this change, can Google reverse this change, in theory?” Jackson replied, “The chances of this changing are less than zero IMO.”. John Paczowski asked Mr Huffman this (emphasis mine): JP: So you’re describing a process in which these evaluators are going to specific Web pages and rating them according to a specific criteria. This is (supposedly) thorough I apologise for the typos but it is hard to edit when one is crying. A web search evaluator aka google search engine evaluator evaluates websites and webpages and rates them on their helpfulness and relevance as per the parameters outlined in the General Guidelines.

2. I guest that the quality testing is to analyze spammy sites to interpret how they are able to rank and ultimately how to stop them gaming the system.

Here’s an idea….

And if so: Then what does the feedback from the quality raters do in relation to the ranking procedures? Therefor, I think the most important thing we can do is – don’t stress over it. Paul Haahr, Systems Engineer at Google does a great job of explaining this in his SMX West 2016 presentation.

I still don’t understand what the worry about how a rater rates your site is about. These human raters are the people they (Google) are catering to – not us marketers, ok? Especially if they do not have a vested interest in the site or the topic. "Say you have a five minute task but it takes two minutes to load.

Your insights are actionable – I’m grateful you break it down so sweetly. Cutts claims that “quality content” and “user experience” are key factors in rankings. Oh yes I absolutely understand Potpiegirl.

Interesting point, I think Google do not really want feedback from experienced online users but more from the average users in order to create and average response from the algorithm.

But then on the other hand if I am coming to a site to buy something I do not want to go through tons of pages to find what I want. I totally agree with human raters evaluating a site when they do not have a vested interest in the topic. great article! If not, create a contact us page, add your contact information to the footer.

Thanks so much for a great summary of the process and how it all works. cc @mattmcgee @jillwhalen @mark_barrera. E-A-T, an abbreviation for Expertise, Authoritativeness, and Trustworthiness, became an important consideration for website owners. Basically what it entails is assessing the utility of search engine results. In light of their arbitrary approach to ranking and their obvious lack of any soul (as cuts has demonstrated) I do not blame them.