And most consumers want a dialogue with brands rather than a one-way barrage of long, impersonal content. Rather than simply tell your story to your audience, interactivity lets you have a conversation with them. Interactive marketing is typically 2-12 times more effective than traditional direct marketing. This process is automatic. Interactive marketing includes the enormous possibilities of Internet resources such as games, contests, social networks and other related services. is using a security service for protection against online attacks. However, the objectives of interactive marketing communications should be as below: Online and offline promotion techniques should be used to attract visitors to the website. 67% of the users took all the tests and spent nearly 5.3 minutes watching the video. This is commonly seen in search engine marketing , interactive websites, message bots, blogging , suggested shopping options or … Please enable JavaScript on your browser and try again. Interactive Marketing Communication is predicated around buyers today who do not sit back and listen but themselves choose the time and place of their interaction with companies. The engagement statistics are also amazing! The service requires full JavaScript support in order to view this website. is using a security service for protection against online attacks. The following companies not only engage but also wow consumers with creative, unique, and fully-interactive campaigns. is using a security service for protection against online attacks. Interactive marketing campaigns have been around for a couple of years. However, this technique should be specific, measurable, … The interactive marketing communication should be supporting overall marketing objectives of the company. However, in the last few years, it took center stage with an increasing number of brands including it as a part of their marketing strategy. You may have heard it called event based marketing or event driven marketing or even tr i gger based marketing but it is all the same idea: reacting to what the customer is doing and driving up marketing effectiveness. Interactive Marketing Communications - IMC Digital | 9,180 followers on LinkedIn. By itself, interactive marketing is a form of direct marketing. As interactive marketing relies on having open communication with customers, social media channels and content are a large part of this strategy as a lead generator in sales funnels. Interactive marketing allows you to break down the barriers static content types present and unlock more creative ways to tell your brand’s story. The interactive marketing campaign has gone viral and the company has seen a 300% increase in number of applicants. Success! Please enable cookies on your browser and try again. You will be redirected once the validation is complete. Exemplified by the internet, marketers today operate in a "pull" environment where customers choose between a variety of products and services, sellers and media. Interactive marketing is called many things. These interactive marketing campaigns will do the trick. #2 Adidas. This process is referred to as traffic building. Dialogue vs. Monologue . However, taking into account its wide distribution in the world at present, it is fair to single out interactive marketing in an independent form of marketing communications. Who doesn’t know Adidas! The service requires full cookie support in order to view this website.