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Kirin’s signature graphics are a representation of Gou’s life - Korean mythological motifs (including the lion-like beast ‘Haetae’) reflect her heritage, while club culture graphics illustrate her deep love for nightlife. Style Nanda. ), watching something trashy on TV or spending all her money online shopping. WE11-DONE. They say fashion is meant for people to express their individualism: to those who are cheeky and impish, this is the brand for you! IISE, which translates to 2nd generation, is another Korean champion, who is committed to designing products with a street interpretation of Korean heritage. Dress in head-to-toe Hyein Seo. Known for its chic separates, Goen J is probably one of the most well known of Korean labels. Streetwear has been taking the world by storm, and Korea is no exception. Shop for Nohant at wconcept as their main website may be a little difficult to navigate since it’s in Korean. Attracting customers by his expressive visuals and abnormal silhouettes, Bjowoo established the brand and started designing outfits and artwork for rock bands. Known for youth-focused streetwear with a pop of femininity, Seoul's streets are packed with Korean women doing things differently. Both designers share the same birth year (1987) which was the inspiration for the name, and both work closely together, sharing creative duties and input into the brands direction. We expect it won’t be long until they get acclaim from a wider audience. Looks are refreshingly different from what we see in New York, London, Milan, and Paris, with touches of personalisation and DIY detailing mixed with minimal outfits. Recently the brand started gaining popularity amongst European clients and opened their first brick and mortar store in Spain. Wei Jie is a hipster wannabe. Established in 2014 by Hwansung Park, D-ANTIDOTE is K-Fashion designer label which has seen rapid success and become a cult hit with K-pop stars and fashion-conscious people the world over. Inspired by ‘90s and early 2000s fashion, WE11DONE’s aesthetic is a mix of street and sophistication so look to clever logo applications, oversized cuts and progressive tailoring in the mix as exemplified by some of its more dynamic trouser silhouettes. The brand produces unisex fashion, there are no gender distinctions (a similar theme with alot of Korean Streetwear) as they cater to the self-expressive youth of Korea. While the pieces are currently only available via the brand’s webstore, a brick and mortar location in Seoul is currently in development. Because of his love for these two cities, you can always see the slogan ‘SEOULONDON’ on his clothes. This isn’t an issue for the gentlemen though, as her pieces are unisex. Boasting celebrity fans like Bella Hadid and Rihanna, Hyein Seo is one of Korea's coolest fledgling designers. ⠀⠀⠀ #럭키슈에뜨 #봄 #봄코디 #데일리룩 #luckychouette #myluckychouette, ⭐️ ❤️- @marieclairekorea ❤️- @bbbomiii_ - MINJUKIM SS19 CLOUDLIKE PICNIC - #MINJUKIM #SS19 #marieclairekorea #마리끌레르12월호, Fleamadonna 17 holiday special /// Soon - #fleamadonna #프리마돈나 #winter #twinkle #christmas #party #파티룩 #pink, GOEN.J Prefall 2019 in MILAN from 09.01.2019 to 08.02.2019 PARIS from 18.01.2019 to 23.01.2019 _ #goenj#prefall2019#prefall19#earthtones#riccardograssishowroom#milan#paris#mfw19#pfw19#milanfashionweek#parisfashionweek. At the age of 19 he enrolled in a fashion design course in Seoul, but quickly dropped out to become a singer. Each garment is made in Seoul, using a mixture of Korean fabrics, techniques and a combination of modern and traditional design aesthetics. Fashion has always been a big part of Korean culture but it has never been as big as today, or as ingrained in people’s everyday lives. At the heart of the brand is a strong focus on design and a desire to create quality products for their customers. PUSHBUTTON's founding story is one to put a smile on your face. Known for its bold oversized streetwear pieces and unapologetic way of experimenting, this style has been gaining momentum both inside and outside of Korea. After performing at an Off-White event, Gou was approached by industry powerhouse New Guards Group to take her creativity into fashion design. HYPEBEAST® is a registered trademark of Hypebeast Hong Kong Ltd. Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more. And not just any other kind of women either; Hyein Seo is a personal stylist to Rihanna which explains the seemingly rebellious vibe behind the brand’s style. The latest single from Nehru’s forthcoming album, ‘Nehruvia: My Disregarded Thoughts.’. With Seoul fashion week kicking off in just 2015, there hasn't been much time for the city to get a reputation for heading up street style, but, as anyone paying attention to international fashion weeks will attest, it's done just that.