As you can see, purchasing and warehouse (distribution center) communicates with suppliers and sometimes called "supplier facing function". Email marketing is versatile and can be used across various industries, including supply chain and logistics. “That’s a ton of waste. 7 Best Operations Management Books CEOs Read, 7 Best Inventory Control Books Ever Written, 7 Best International Business Books CEOs Read. Mumford points to some specific problems. Frank has over 25 years of experience in the global technology distribution, supply chain, reverse logistics, after-market services and electronic asset disposal (EAD)industries. This post originally appeared on EBN Online. Feeling overwhelmed and like you and your team can’t possibly add on more marketing? Mumford was shopping for chinos recently. Customer service and transport function communicates with customers and sometimes called "customer-facing functions., Being strategic about optimizing historic blog content will pay off many times over. Production planning and inventory control function is the center point of this chart. Real-world example is that a "new boss" ask you to cut costs by 10%, improve service level by 15%, double inventory turns so the financial statement looks good. Potential and current customers will view your company as a valuable resource for everything related to not only your products and services but to the industry as a whole. Get the daily newsletter digital marketers rely on. The global PPE shortages have highlighted the imperative to not only know your suppliers, but have true, immutable ledgers validating their production standards, materials, lab testing, and lot certifications. Due to the trade wars between China and the U.S. many companies are rethinking their manufacturing operations in China, but it is not so easy to just uproot and relocate to a new locale, because there’s a lot of tangible and intangible infrastructure that accompanies the kinds of manufacturing capabilities that China has developed.” For the foreseeable future, then, China will remain an overwhelmingly significant part of global manufacturing, Aeoh explained, even though Vietnam, India, Mexico and other emerging markets are potential competitors. “It all won’t come home,” he agreed. “Our whole business has been around localization – what we mean by that is localized manufacturing, geographical demand-driven hubs of manufacturing, and this was something that we were trying to orchestrate and get traction around before COVID hit.” In the face of the pandemic, Mumford’s business pivoted to supporting things like the PPE supply chain, as well as “helping solve for some of the extra layers of fraud, risk and profiteering” which the pandemic stirred up. How changes in logistics and the supply chain will impact customer experience Global upheavals in the supply chain have implications for brands and marketers. Some companies think SCM is a kind of management system under IT (information system or enterprise resource planning.) “There will be an emergence of hybridized models of demand-driven, localized supply chains, and your traditional global model, that will operate in parallel to each other.” Changes in the traditional model have obvious downsides, like increasing poverty in communities reliant on supply chain participation. Thought leaders are the informed trusted sources in their field of expertise. Everything in marketing today is so much more 1:1, so much more experiential, people want that Amazon-like feel no matter where they go.”. “Prior to COVID, it was much more around sustainability, about being green, more ethical sourcing, slave labor, transparency – those kinds of things,” said Mumford. Consider it: Your business has so much more to offer than its primary product or service. Do you wonder when people started working together as a network? “That creates an incredible national-security issue, especially when we have a crisis like COVID.” He also cites China’s ability, because of its supply chain centrality, to compel countries with high food insecurity like Argentina to continue exporting food to China.