I like the most of the designs by Paul Rando.

The hardest thing I have going right now is convincing one of my colleagues to hire a professional graphics designer to do his logo for branding purposes.

Rand, more than others in advertising business, believed a brand identity was more important than a billboard. To pay respect to Paul Rand, we rounded up some of his best work in logo design. Thanks to those who compiled the features and chat below.

Rand’s career began with a part-time job as an illustrator producing ‘junk’, but nevertheless he learned more about graphic techniques than he had in school. Rand, the eldest of the three, was arguably the most influential. Rand was largely "self-taught" as a designer, learning about the works of Cassandre and Moholy-Nagy from European magazines such as Gebrauchsgraphik. Paul Rand was born Peretz Rosenbaum on August 15, 1914 in Brooklyn, New York. His designs were often seen as modernist, because of his use of typography. His career began with humble assignments, starting with a part-time position creating stock images for a syndicate that supplied graphics to various newspapers and magazines. ", "Paul Rand, 82, Creator of Sleek Graphic Designs, Dies", "Sheila Levrant de Bretteville: Dirty Design and Fuzzy Theory", "Confusion and Chaos: The Seduction of Contemporary Graphic Design", https://en.wikipedia.org/w/index.php?title=Paul_Rand&oldid=981375610, Wikipedia articles with BIBSYS identifiers, Wikipedia articles with CANTIC identifiers, Wikipedia articles with RKDartists identifiers, Wikipedia articles with SNAC-ID identifiers, Wikipedia articles with SUDOC identifiers, Wikipedia articles with Trove identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, This page was last edited on 1 October 2020, at 22:54. A well known example is my identity for United Parcels Service: to take an escutcheon – a medieval symbol which inevitably seems pompous today – and then stick a package on top of it, that is funny.”. If a company is second rate, the logo will eventually be perceived as second rate. The list of Paul Rand logos includes recognizable brand marks from valuable companies, while there are some that were never used.

- Louis Danziger, 1996. [5], Although Rand was most famous for the corporate logos he created in the 1950s and 1960s, his early work in page design was the initial source of his reputation. Another great post David. We’ve summed up some of his biggest ideas into four major principles. Paul Rand said that a logo should epitomize minimalism. "[7] Rand remained vital as he aged, continuing to produce important corporate identities into the eighties and nineties with a rumored $100,000 price per single design.

It certainly is inspirational. Just why? Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. You read this, then when you open this up next year, that you read something new. "[7] His Westinghouse trademark, created in 1960, epitomizes that ideal of minimalism while proving Rand's point that a logo "cannot survive unless it is designed with the utmost simplicity and restraint. Graphic design was never mentioned at Pratt School, but confronted with this avant-garde european work Rand knew he wanted to focus on the commercial side of art. Milton was quite soft spoken and gracious, Saul was clever and a little bombastic and Paul was a wonderful curmudgeon—I like him the the best. I think of myself as an artist/craftsman. Click on the link above to learn more about me. He has worked with established companies. Get ready for amazing stuff in your inbox. “If you think it comes easily, it’s not easy. Later in his career he stated that he “had literally learned nothing at Pratt; or whatever little I learned, I learned by doing myself”. I specialize in unique custom cabinet fabrication and installation. Nice article. Instead, I suggested to remove the existing overhang and replace it with a light airy awning. [12] In justification of his resignation, Rand penned the article "Confusion and Chaos: The Seduction of Contemporary Graphic Design," in which he denounced the postmodern movement as "faddish and frivolous" and "harbor[ing] its own built-in boredom". He is an idealist and a realist, using the language of the poet and business man. Rand loved the use of found objects, cut papers and minimal typography.

See some of his best logo design work below.

In his ads, as well as in his book cover design he combined shapes, colours and objects. He launched his first freelance project and landed a few minor accounts in the mid 1930’s. Three of Rand’s earliest logos.

"[3], Rand devoted his final years to design work and the writing of his memoirs.

In 1956, IBM became one of the companies that truly defined his corporate identity.

His covers were a homage to the bauhaus-ideas. He has popularized different principles that many people follow today.