Here are the most persuasive and powerful words used in copywriting by marketing professionals and small business owners alike. To go one step further into the power of words, you can look at Patrick Renvoise and Christopher Morin’s book about neuromarketing (see Peep … You can also use power words to spruce up your sales pages and make them more effective at selling your e-commerce products or services. Next time you have a headline, call to action, offer or statement that makes YOU snooze, check back to this list of words that sell and ask yourself what you want the reader to feel and which power words can spice things up. Boost Blog Traffic's Jon Morrow collected a huge list of power words (his full list of 317 is well worth the read) and sorted the list by category. Before we dig into the nitty-gritty of emotionally charged power words, there are a few basic words that will stand the test of time and apply to all campaigns, no matter the emotion. Words are powerful. Here are some more to consider in your campaigns: Complimentary: This works almost as well as “free.” Last chance: Inspire urgency. Words like proven, research, and results give people a reason to believe your offer. Words that sell: Make them your words. Sales & Marketing 〉 Marketing 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague) Classic Words For Sales. Flash sale: Flash sales create urgency and a sense of being in the know on a great deal. Words that transform a copy from “blah” to “brilliant” are called marketing power words. Yes, SALES WORDS! Before we go on and discuss in detail about Power Sales Words, let us summarize them before we give out the specification on how to use them. Now: No one likes to wait. The above section is Morrow's grouping of words that engender feelings of safety. One can close his/her sales very easily by learning their usage. What ever you are writing, focus on the pay off for the reader. Using Power Words on Sales Pages. For any person who seeks to drive an audience further down his sales funnel, business power words on a landing page offer these benefits: Build trust and credibility. It's my favorite group from Morrow's list because these safety words have an amazing effect on the person reading: They create trust. One word can shape the outcome of an entire conversation. The list of powerful marketing words is nearly endless. So, if you want your prospect’s buying journey to keep moving in a positive direction, you need impactful power words for sales interactions to do that.. After all, these are words that are meant to tap into a prospect’s positive emotions to motivate them to buy. The answer to the above question is to be impressive while talking with having a perfect grip on the usage of sales words.