Dr. Armstrong has contributed numerous articles to leading business journals. He received his master’s degree at the University of Chicago and his PhD at M.I.T., both in economics. }); To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. (window.AmazonUIPageJS ? 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Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He has authored dozens of … #creturnsPolicyBottomSheetContent{padding:10px} 1. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. 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