New York (CNN Business)Nike's latest viral ad is garnering praise online for its message of inclusiveness and perseverance at a time when organized sports have been upended by the coronavirus pandemic. Viral video fits right into the scrappy social platform's marketing campaign that showcases its role in culture, The top 5 most creative brand ideas you need to know about right now, $272M and counting: Inside the insane ad spending on the Georgia U.S. Senate runoff, How the ad world continues to fail the Asian community, Behind Calm's election night win—and what the wellness brand learned from it, Senate Democrats ask YouTube to remove election misinformation, Opinion: The 7 innovation territories most impacted by 2020, What Facebook needs in its next CMO—and it's not a savior who will change everything, How to plan ads for an uncertain Super Bowl: just assume it’s happening, Influencer marketing bounces back strong as pandemic lingers, Goodby, Silverstein & Partners is back in New York, AKQA, Grey merger naming sparks employee uproar and 'upsets' P&G, Burberry debuts a mesmerizing, modern take on 'Singin' in the Rain', Snapchat rolls out TikTok rival offering that will pay users $1 million a day, More good vaccine news, and P&G ‘upset’ by WPP's plans for Grey: Monday Wake-Up Call, Florida Paints swoops in to develop products with fired Sherwin-Williams employee behind viral TikTok account, helped create TikTok’s latest global marketing campaign, Ocean Spray seizes on viral TikTok video, gifts its star a truck and some juice, TikTok deal likely to drag on beyond the election, Here's TikTok's new ad campaign: A love letter to its community as it faces attacks, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Or better yet,…, Even though he no longer plays, Shaquille O'Neal is still one of the most famous basketball players of our generation. But after an extended hiatus, remix master Pogo has returned with a new project. And when things aren't fair, we'll come together for change.". It's not easy to advertise products having to do with a bathroom, and commercials for some of those items can get a little weird - Charmin has a whole campaign about bears who use toilet paper. But today, many of those inconceivable futuristic items are becoming a…, It's almost here. In the end, it worked, as both promos (2013 and 2014) went viral and gained a tremendous amount of attention. ©2020 FOX News Network, LLC. 10 OF THE BIGGEST SUPER BOWL AD SPENDERS OF ALL TIME. But some characterized it as hypocritical. This year’s Super Bowl Sunday had 74 million web surfers looking up the companies that were airing commercials during the game’s pricy $5.6 million ad break, according to data compiled from Taboola – a native ad platform and discovery tool. The world of advertising has been put to the test. This range of emotion is the beauty of commercials and our viral videos ensure the best experience, you would love to share with your friends! He was already a passionate gamer who used not to leave the house even before the health crisis. November 17th, 2020 at 10:05 PM The German government has released three new ads encouraging people to stay home and help prevent the spread of the novel coronavirus. The Atelier of Dreams II features the song Twinkle Twinkle Little Star by Fredrika Stahl. Don’t miss the funny Xmess from Plenty, a hilarious surprise. The social video platform is in a fight with the U.S. government after President Donald Trump labeled it a national security threat because it is owned by Chinese-based ByteDance. Two years ago, Nike had another viral hit with its ", "No matter how bad it gets, we will always come back stronger," the latest Nike ad says in closing. See all the viral 2020 Super Bowl commercials. Or how things would be if the people in commercials were actually REAL people and not actors? Chris Smith started writing about gadgets as a hobby, and before he knew it he was sharing his views on tech stuff with readers around the world. He's…, Japan is known to make Americans go WTF, but this new commercial has even surprised Western Internet users. The new 15-second spot highlights the original video from Nathan Apodaca, known as 420doggface208 on TikTok, who filmed himself sipping Ocean Spray while skateboarding and grooving to Fleetwood Mac’s “Dreams.” The TikTok video inspired a ton of knockoffs on social media, and now TikTok has taken it a step further, incorporating the feel-good vibes into its latest marketing campaign. Don’t pay $250 per box of 3M N95 masks when these work better for $2 each, It looks like your next stimulus check will be a lot bigger than the first, If you take these vitamins, stop immediately and throw them out, Call your doctor immediately if you experience these 4 symptoms, because it could be COVID-19, Dr. Fauci says this is when we’ll know how bad the Thanksgiving COVID-19 surge is, PS5 restock: Walmart will have more PS5 consoles on sale Wednesday night, Amazon just announced its massive Cyber Monday 2020 sale – here are all the best deals, This one thing is 20 times more likely to cure insomnia than any other sleep aid, Oops: Amazon’s selling NIOSH N95 masks to anyone for $2.55, and it’s probably a mistake, Amazon just launched a crazy Roomba Black Friday deal for one day only, Those sleek black coronavirus face masks everyone wants are down to 24¢ at Amazon, Oops: Amazon's selling NIOSH N95 masks to anyone for $2.55, and it's probably a mistake, ample COVID-19 testing and contact tracing, Apple seeds iOS 14.3 beta 2 and iPadOS 14.3 beta 2 to developers. But that figure has nearly quadrupled in the second wave, and there’s no telling if the peak will continue to hover around 25,000 cases or spike even higher. Watch as LadBaby, and a few special guests spread the word about the power of sausage rolls. Except for the people manufacturing their products," YouTube user JPeppa wrote in the comments. Younger people might be the most likely age group to venture out during the pandemic, no matter the country. Most stock quote data provided by BATS. His heroism during the pandemic got him a medal. Germany averaged over 7,000 new cases per day during the peak of the first wave. Ever wonder if credit card commercials were honest? All rights reserved. Procter & Gamble earned third place with its interactive ad, “When We Come Together,” which let consumers pick which brands they wanted to see, including Bounty, Charmin, Old Spice, Febreeze, Mr. Clean, Olay, and Head & Shoulders. But now, CGI is about to change for…, It's crazy to when you think about it, but there are kids who don't remember a Hollywood that didn't constantly churn…, Who said Germans don't have a sense of humor? When breaking down data from 1,400 publisher websites, experts at Taboola found that consumers are receptive to uplifting and fun ads and seek more information from brands that make them feel good. The German government’s newest move might be the best effort from elected officials to convince the population to stay indoors. However, brands with high-performing viral ads can potentially make money back on ad-supported video platforms like YouTube. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. One of the clips features a grandpa-like figure who was barely 21 years old in winter 2020 when he was called upon to do nothing to stop the spread. The TV commercial was set to run during MLB playoff games and the National Basketball Association's Finals, as well as through digital channels, according to Known. We had to reinvent ourselves; we had to stay more isolated in our homes and learn new terms such as social distance.The world of advertising has been put to the test. Detecting cases as early as possible can help reduce the spread of the illness and potentially save lives. In the company’s analysis, the number of searches that took place during the game was twice the amount observed on an average Sunday in January 2020. It had been viewed more than 11 million times on YouTube as of Friday afternoon and many commenters applauded its themes of diversity, social justice and collectivism, "We're never alone, and that is our strength," says the ad's narrator, women's soccer star and equal-pay activist. The ad also addresses the Covid-19 crisis, showing split-screen images of workers, That footage is followed by shots of athletes in different sports, "We know things won't always go our way," Rapinoe continues. The unconventional ad style led to online queries 11 times the P&G’s normal amount. After all, the commercials do not lie. This range of emotion is the beauty of commercials and our viral videos ensure the best experience, you would love to share with your friends! Ocean Spray jumped on the attention from the video, too, and gave Apodaca a truck as part of a promotion after he made their juice more famous than it’s been in decades.