After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*. Later on, in that period, it acquired a number of brands that remain a part of their portfolio today, including Formula 409, Liquid-Plumr, and Kingsford charcoal. In just 30 seconds, you can kill the germs and viruses of highest concern on hard and soft surfaces alike. The company will particularly focus in on sustainability. We’re also home to some of Australia’s exciting and emerging new brands. [30] In 2010, Clorox shed businesses that were no longer a good strategic fit for the company, announcing that it was selling the Armor All and STP brands to Avista Capital Partners. "[57] The partnership "caused schisms" in the club, which contributed in part to Pope's decision to resign. David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Clorox wasn't one of them! [43], The ingredients in Clorox bleach are water, sodium hypochlorite, sodium chloride, sodium carbonate, sodium chlorate, sodium hydroxide and sodium polyacrylate. There was a time when this sort of experience may not have mattered. The Clorox Company (formerly Clorox Chemical Company), based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products,[12] with approximately 8,700 employees worldwide, as of June 30, 2018. But, with the world adjusted and a coronavirus vaccine (or vaccines) on the horizon, there seems little upside left to tap. The public, however, did not know very much about liquid bleach when Clorox bleach debuted. It's also worth noting that for Clorox to realize its digital and omnichannel goals and deliver "experiences" to would-be customers, it has to know something about those consumers. Clorox liquid bleach was introduced to commercial customers in 1913 in Oakland, California. [46], For the first time, the company's annual report for the fiscal year ending in June 2011 shared data on financial performance as well as advances in environmental, social and governance performance. [25], During the next decade, the company focused on consumer megatrends that included sustainability, health and wellness, multicultural, and affordability/value. [31] In 2011, Clorox acquired the Aplicare and HealthLink brands, bolstering its presence in the healthcare industry. and And, once again, the company cited specific actions that will lead the organization to those goals. Sierra Club Executive Director Carl Pope stated that one of non-profit organization's "primary goals is to foster vibrant, healthy communities with clean water and air that are free from pollution. It should be noted that the new CEO has inherited a company that was already preparing for changes accelerated by the COVID-19 contagion. In fact, Clorox is headquartered in Oakland, California because we started making bleach here by running electricity through salt water from San Francisco Bay! When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. [23], Clorox was strong enough to survive the Great Depression throughout the 1930s, achieving national distribution of Clorox bleach in the process, but during World War II, even though Clorox bleach proved useful as a first aid product for American armed forces, one of the bleach's ingredients was being rationed, as, under U.S. government orders, chlorine gas shortages forced many bleach manufacturers to reduce the concentration of sodium hypochlorite in their products, thus diluting them with water. [60] Women's Voices for the Earth have questioned whether or not the Clorox Green Works line is greenwashing, as Clorox's "green" products are far outnumbered by their traditional products, asking "Why sell one set of products that have hazardous ingredients and others that don't? Use Facebook or an email. [53] A modified version of the commercial ran from 2002 to 2004. For instance, she started out selling the company's charcoal (Clorox is the name behind Kingsford charcoal).